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Bob's Discount Furniture Gets Comfortable in New JerseyTotowa store grand opening October 6, 2005Manchester, CT September 15, 2005 - Home furnishings guru and company president Bob Kaufman will celebrate the opening of his twenty-first Bob's Discount Furniture store (the first in New Jersey) on October 6 at 50 Route 46, Totowa. In preparation for the Grand Opening, this former Huffman-Koos has undergone a transformation with major renovations to both the structure and showroom.Bob's Discount Furniture gained a devoted following throughout New England since opening its first store in 1991 and is quick to establish strong regional brand awareness when entering new markets. Recognizable by its offbeat commercials featuring Bob and sidekick Cathy Poulin, the company is known for providing incredible values and superior customer service. Bob's is unique among furniture retailers for its environment. Everything about the Bob's shopping experience says "Welcome, stay awhile, enjoy your visit." A soothing water feature sets the theme upon entering the showroom - a showroom designed for an unhurried stroll through vignettes. The color palette is individual and selected to suit the personality and distinctiveness of each location. General merchandise manager and store designer Debbie Valdovin says, "When I set about designing a showroom I think of what we are trying to convey at Bob's - which is to be always welcoming, warm and comfortable." Every Bob's hosts an "On the House" café where customers can sit and enjoy coffee, lemonade, popcorn, penny candy, ice cream and freshly baked cookies, available free, every day, as a "thank you." As Bob explains, "When people come to my stores, I want them to feel comfortable, because choosing the right furniture is an important decision. Many people bring their children when they go shopping for furniture, so my stores are deigned to be family-friendly." The Bob's in Totowa has hired many local residents as sales reps, office assistants and warehouse staff. Bob Kaufman, recently traveled to New Jersey to personally greet the new hires and participate in their training and orientation. "We're offering them good jobs with benefits, " he said, "and we're in the process of hiring more people." Applicants should visit www.mybobs.com to learn more and complete an application. The public is invited to the Grand Opening to discover Bob's vast selection of furnishings at every day low prices, enjoy refreshments in Bob's "On the House" café and experience Bob's phenomenal customer service! For more information, contact: Cathy Poulin, Public Relations Director 860-645-3200 x 315 / cathy.poulin@mybobs.com |
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